Connected TV: How ShowHeroes and Xandr are building the Programmatic CTV Marketplace of the Future

MC2
Masterclass
2021

Information

CTV is one of the strongest growth drivers in programmatic advertising in 2021 and is set to continue this acceleration into 2022. Sarah Lewis, Global Director for CTV at ShowHeroes Group and Maximilian Nolte, Associate Director of Agencies in Central Europe from Xandr will share insights into how Xandr and ShowHeroes have partnered to build a compelling CTV marketplace tailored to meet the industry’s toughest challenges in the coming years. These include how to monetize connected TV content, creating global scale, addressability, and performance for advertisers

Date
09/07/2021
Session Language
en
Channels / Stages
All SessionsMC2