Bridging the Data Divide: How Measurement and Holistic Data Will Define Post-cookie Publisher Success

Circle Stage
Lecture
2021

Information

In a world without third-party cookies, many publishers are racing to understand what comes next. Expanded use of first-party data and media quality metrics are a great place to start, but that’s only useful if your data is organized, actionable and measurable, both for buyers and your own yield maximization strategies. With brands building their own first-party data and ad tech vying to replace third-party cookies, media companies need to stay agile. Publishers need a holistic data strategy that facilitates neutral measurement and quickly highlights the best opportunities.

 

In this lecture, we’ll look at:

  • How advertisers and publishers will approach KPIs in a world without third-party cookies

  • The importance of measurement alignment between buyers and sellers moving forward

  • How publishers can go about mapping first-party data to other datasets and platforms

Topics
Data & AnalyticsOnline AdvertisingPublishing
Session Language
en
Channels / Stages
All SessionsCircle Stage