Let the experience begin.

Square Stage
Lecture
2021

Information

Creating and managing holistic digital customer experiences is a top priority on the corporate agenda – driven by massive growth in online channels and accelerated during the pandemic. One thing is clear: A great experience positively reshapes the way brands interact with customers, partners and employees. But: designing integrated experiences is a wicked challenge. It’s all about orchestrating people, interactions, data and technology. And the devil is in the details. In this engaging lecture, the speakers present IBM iX’s viewpoint on delivering best-in-class digital experiences and share practical insights and methods. You will learn how to successfully start, drive and scale a holistic experience program at your organization.

Date
09/08/2021
Topics
CRM & CEMCustomer ExperienceDigital Transformation
Session Language
en
Channels / Stages
All SessionsSquare Stage
IBM iXHi, we're IBM iX – a combination of business consultancy, digital agency and platform integrator. We work at the intersection of strategy, design, and technology in ways our clients need and our competitors want, but only IBM can deliver.   Our studios are the place where the experience begins: As one of the world’s largest digital agencies we work in a global network across 57 locations in teams of 17,000 strategists, creatives and developers on today's biggest business challenge: tomorrow. In Germany, Austria and Switzerland our over 1,200 employees design human-centered digital experiences. In the DACH region our agency brands Aperto and ecx.io have been expanding the IBM iX studio network since 2016.  For over 20 years, our agencies have been offering solutions and services like:         Digital platforms & experience design        Digital marketing & integrated communications        Digital services & new business models  Based on IBM technologies and in cooperation with leading technology partners such as Adobe, Salesforce, SAP Customer Experience, Acquia/Drupal, Sitecore, CoreMedia and Magnolia we shape the digital transformation of brands like Allianz, Barmer, Coca-Cola, Fressnapf, Hyundai, Lufthansa, Migros, Sparkasse, Volkswagen and Vorwerk among many others.  Are you ready? Let the experience begin!  Our credo: "We won't just tell you what it takes for the ultimate customer experience. We'll become ingrained in your business, design side-by-side with your innovators and see the project through from initial strategy to delivery."         Founding year: 2013 IBM iX // 1995 Aperto, ecx.io        Company size: 10.001+     Industry: Digital agency and consultancy