Let the experience begin.

Square Stage
Lecture
2021

Information

Creating and managing holistic digital customer experiences is a top priority on the corporate agenda – driven by massive growth in online channels and accelerated during the pandemic. One thing is clear: A great experience positively reshapes the way brands interact with customers, partners and employees. But: designing integrated experiences is a wicked challenge. It’s all about orchestrating people, interactions, data and technology. And the devil is in the details. In this engaging lecture, the speakers present IBM iX’s viewpoint on delivering best-in-class digital experiences and share practical insights and methods. You will learn how to successfully start, drive and scale a holistic experience program at your organization.

Topics
CRM & CEMCustomer ExperienceDigital Transformation
Session Language
en
Channels / Stages
All SessionsSquare Stage

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