It’s About Time: Demand More From Your Video and CTV Spend

Blue Stage
Fireside Chat
2021

Information

OTT video - with CTV in the lead - is proliferating. Consumption skyrocketed during the pandemic, accelerating a shift away from linear TV that was already underway. Increased consumption means more advertiser spend, which ultimately results in greater scrutiny of quality and performance. This level of attention is overdue. Advertisers can and should demand more of their video ad campaigns - whether they are delivered on desktop, mobile app or a CTV device. 

 

In this fireside chat, we’ll discuss:

 

  • Where we are with OTT and CTV quality and performance measurement - the good, the bad and the unknown

  • The surprising truth about how advertisers can be measuring and protecting their OTT and CTV media buys

  • New frontiers in video measurement

Topics
Data & AnalyticsTracking & TargetingVideo
Session Language
en
Channels / Stages
All SessionsBlue Stage