Douglas Bell (Searchmetrics): The CMO’s Digital Dilemma

Lecture
2020

Information

With Global ecommerce spending nearing the 4 Trillion-dollar mark, it’s no surprise that CMOs continue to invest heavily in paid search. Yet in the same moment that CMOs jostle for position, paid media returns are diminishing. As this over-reliance on paid media threatens to consume marketing budgets, the struggle to understand how to scale SEO predictably stands in their way. Avoiding this trap and prioritizing SEO as a foundational growth strategy is the CMO’s dilemma. Join this session to learn how handful of simple metrics can guide CMO’s to successfully scale search channels and execute marketing strategies effectively. 

Topics
AllDirect MarketingPerformance Marketing
Session Language
en