Jeff Titterton (Zendesk GmbH): Harness the power of change: What comes after the COVID-19 pivot

In the last 150 days or so, the world has changed. A lot. For businesses and customers alike. As CMO, I’ve had to navigate these changes just like you - I also have the privilege of having enormous insight into what companies are doing. Everything has changed, and also nothing has changed. The pandemic is only amplifying the importance of what has always been true.

- Trust is key - We have to be faster - Time-to-value is a key differentiator - Good technology is flexible

Change is a forcing function. We must reframe the challenges and move from seeing it as a crisis to an opportunity.