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Laura McHenry (Tealium): 5 Key Principles to Being a TUNED in Marketer

Laura McHenry (Tealium): 5 Key Principles to Being a TUNED in Marketer

Lecture
2020

Information

Laura, the marketer’s marketer, talks through the guiding principles to being a successful, modern, revenue producing marketing machine. 

Topics
All
Session Language
en
Tealium Germany GmbHTealium connects customer data– spanning web, mobile, offline, and IoT devices— so brands can connect with their customers. Tealium’s turnkey integration ecosystem supports over 1,200 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. More than 1,000 businesses worldwide trust Tealium to power their customer data strategies. For more information, visit www.tealium.com.