Retail Media has experienced explosive growth over the past years. Brands have invested nearly $60bn in e-commerce advertising in 2020 according to a Global Advertising Trends report from WARC Data. Perhaps the most significant development in Retail Media has been the role software solutions have played in that shift, with Microsoft PromoteIQ being at the forefront of that. As a result, retailers can generate incremental high margin revenue to grow their operating profit or fund their innovations and digital transformation, while keeping fully in control of their strategy, data and media assets. Moderated by Mascha Driessen, Alex Sherman and Marc Opelt will discuss how to maximize ad revenue and control with the right set of technology suite for retailers and why it’s now more important than ever to find the right partnerships for success.