Expanding digital horizons: the benefit of search and native together

Search is no longer a keyword buy, it’s an audience buy, and in the drive to remain agile and relevant to target audiences, marketers are having to adapt. Microsoft Advertising research shows that users exposed to a brand’s ad in both search and native are 2.6X more likely to visit the brand’s website and 3.5X more likely to convert. This session will explore how and why brands should think about breaking down silos between advertising teams with case studies that prove the value of search and native performing together in this evolving digital ecosystem.