How foodspring managed the transformation from a D2C brand to a B2B2

In 2013, the Berlin-based start-up foodspring set out to revolutionize the digital direct sales of sports nutrition and fitness food with healthy and natural ingredients. With success. The company has been part of Mars Edge for three years and is working on building a global platform for personalized nutritional offerings. In this session, Craig Eygenberger and Lukas Steinberg report on the development from a pure D2C brand to a B2B2C player and how the Salesforce Platform supports this path in sales and online retail. For example, through sales promotion in stationary food retail with the help of the Salesforce Consumer Goods Cloud or a multinational B2B store based on the Commerce Cloud.