Sweet Lovebrand - How social media opens up the world of consumers for brands

Social media has permanently changed the marketing game for brands. Gone are the days of sending linear messages dominated by the top dogs. Brands now have the opportunity to cleverly and efficiently immerse themselves in the lives of their consumers and evoke a whole new level of desire. Using examples, we will show how some have already succeeded in doing this and together we will crack the formula for modern brand appearances and marketing measures.