How interactive video ads drive better results

Step into the future of advertising as Oscar and Michael, industry pioneers with a wealth of experience, take the stage for a captivating fireside chat. This keynote promises an immersive journey through the evolution of video advertisement, delving into the transformation from linear narratives to interactive experiences that captivate and engage audiences on a whole new level. The dynamic duo will unravel the secrets behind turning your advertisements into a seamless user experience (UX). Explore the fascinating history of video advertising, witnessing the shifts and innovations that have brought us to the current era of interactive and personalized content. Unlock the power of data as Oscar and Michael share insights on how to collect valuable first-party data through your campaigns. Discover the hidden gems within your audience interactions and learn to leverage this data to tailor campaigns for maximum impact. The discussion will provide a roadmap for marketers to elevate their strategies by not just reaching their target audience but truly understanding and connecting with them. As we navigate the era of privacy concerns and the end of cookies, Oscar and Michael will share strategies on how to run successful campaigns without relying on traditional tracking methods. Learn the art of driving engagement and boosting brand awareness in a cookie-free landscape, as the speakers unravel the key tactics that will set your campaigns apart in an evolving digital ecosystem. This fireside chat promises an insightful and inspiring exploration of the past, present, and future of video advertising. Join Oscar and Michael as they share their collective wisdom, offering a blueprint for marketers looking to navigate the ever-changing landscape of digital advertising and stay ahead of the curve. Don't miss this opportunity to gain a competitive edge in the world of marketing and leave with actionable insights to transform your campaigns.