Online marketing strategy 2024 - Making better decisions in uncertain times

Marketing strategists are finding it increasingly difficult. In this masterclass, you will receive tried-and-tested tools for effective marketing strategy and planning - finally keep an overview of all channels - optimization along the customer journey - optimal use of budget to achieve goals - key figures & KPIs on which you should optimize - practical templates and examples as a handout "The essence of strategy is deciding what not to do." (Michael E. Porter) In this presentation, you will receive the right impulses to ensure that your marketing strategy and planning focus precisely on the essentials and leave out the non-essentials.