Brand Building as a start-up - How Forest Gum creates a big brand presence with little money

As a start-up, you face major challenges at the beginning: How do you get your product and your message across to people, stand your ground against the multinationals in the industry - and all of that with a minimal budget? Clear priorities concerning communication channels, a portion of courage to try something new and consistent performance analysis of the data are just some of the points that Forest Gum has taken into account along the way. In this presentation, Jan König, Co-Founder Odaline, and Judith Stülen, Marketing Manager Forest Gum, explain what else can be important for start-ups.