Social Communities Unleashed: The hidden Power for FMCG
Expert Stage
Lecture
2024
Information
Many brands forget an incriminating point in their strategy: the community. A true superpower that makes brands unique and at the same time strikes a chord with the target audience. In this presentation, Max Klockenhoff, Managing Director of gen-up, shows how different brands leverage the power of communities to turn viewers into fans and make their way into the relevant set of the target audience.
Partner
Session Language
EN