Who runs the world? Drinks! How Dr Pepper, Orangina and Vitamalz are taking the TikTok world by storm with clever creator marketing

Brands like Dr Pepper, Orangina and Vitamalz not only quench our thirst every day, but also the thirst of social media users for refreshing content that sticks in their minds. Whether through collaborations with creative TikTok creators, jumping on viral trends or community management that speaks the language of the audience - these brands sparkle on the tongue AND in social media! Martin Wroblewski, Managing Director of Cologne-based social media agency Social Match, leads you through the bubbly world of drinks and shows you which strategies food & drinks brands use to stand out from the crowd on social media.