Community is the new Algorithm: Wie L'Oréal die Creator Economy neu denkt

Community is the new Algorithm: Wie L'Oréal die Creator Economy neu denkt

Presentation

Information

In einer Zeit, in der UGC boomt, stellt sich die Frage: Was unterscheidet guten von herausragendem Creator-Content? L’Oréal zeigt, wie zielgerichtete Influencer-Kategorisierung für Markenimpact sorgt und welche Rolle ihr eigener Creator Club Lorealistar in der Revolutionierung von Social Content spielt. Anhand erfolgreicher Cases zeigen Jacqueline Jarzab (L’Oréal) und Jessica Haltenhof (Social Match) wie Freiheit in der Kreation zu messbar besseren Ergebnissen führt und welche Strategien beim Einsatz verschiedener Influencer-Kategorien entscheidend sind. 

Session Language
German
Topics
Creator Economy & Influencer MarketingSocial Media
Stages
All SessionsCreators Stage
Social Match by We Are EraHall 8.1 C019Social Match is a creator-centric digital agency with offices in Berlin, Cologne, and Münster. As part of Europe's leading creator economy company We Are Era, the agency has a team of more than 400 employees from data, talent, content, and reach marketing in eight European locations. Social Match has won multiple awards (including DPOK, 9:16 Award, German Brand Award) and is one of the most successful digital agencies in Germany. Since 2015, Social Match has been helping companies such as Henkel, CASIO, Thalia, Krombacher, and funk secure the attention of audiences – thinking “always social first.” Never social limited." Social Match holistically integrates the service areas of strategy, influencer marketing, content creation, channel management & editing, and paid media advertising. At the center of attention are campaigns that engage audiences and are always creator-centric and community-driven. At Social Match, nearly a decade of experience in creative campaigns meets a strong focus on trends that impact social communities.

Registered attendees

AK
Anna Keysberg
Media Strategy ManagerDanone
Annette Siragusano
Annette Siragusano
Group Division Manager Corporate CommunicationOtto Group
Daniel Schott
Daniel Schott
Senior Media & Digital Marketing Strategy ManagerRotkäppchen-Mumm

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