From Data to 3D: How Programmatic OOH Delivers Creative Impact at Scale
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When we think of advertising, creativity is the first thing that comes to mind—those memorable ads that stick with you, the blend of art and technology that defines our industry and makes it such an exciting place to work.
Out-of-home (OOH) advertising is one of the most prominent channels, playing a vital role in campaigns alongside TV. Technology allows us to push the boundaries of creativity, while data enables us to optimize every advertising opportunity. Today, we can achieve this on a massive scale—whether through hyper-local campaigns right in the neighborhood or campaigns reaching audiences worldwide. In this talk, I’ll explore how we maximize creativity in digital out-of-home (DOOH) advertising, using technology and data to captivate and amaze those who see our ads.
