How AI innovation sets the path for ongoing commerce media growth

The rise of commerce media won’t see a slowdown anytime soon. Advertisers push for first-party data to effectively address target audiences, and retailers increasingly provide them multiple options to do so along the whole customer journey – onsite and offsite. Today, sophisticated AI technology is an important enabler of impactful commerce media strategies, but one could ask: Given all the advancements in AI, what does this mean for my business and my customers? 

In this conversation, Jill Orr will dive into retailers’ and brands’ expectations for innovation and discuss with Romain Lerallut, Head of Criteo’s AI Lab, how current research could advance digital advertising and commerce in future.