Brand technology as a key success factor in strategic brand management

In the midst of rapid technological development, from the first steps of digital communication to the latest advances in AI, brand development is experiencing a period of change. Each technological wave has brought not only challenges, but also unique opportunities for brands to reinvent themselves. Today, it's essential for marketers to not only navigate the sea of technological innovation, but to use it to develop creative brand strategies and innovative customer journeys. It's about seeing technology as the driving force behind every decision and understanding how it can reshape the relationship between brands and consumers.