The future of smart retail - Hyper-personalized commerce fuelled by generative AI

The way forward in Retail is Omnichannel. And Omnichannel works only with granular Personalisation aka Hyper Personalisation. To make it work, Retailers face significant challenges: Consolidation and harmonisation of consumer data, tailoring of personalised Marketing and Loyalty Messages, real-time activation. Creating stickiness and developing a compelling brand perception in today’s tight, price-conscious markets requires the right balance between Channels, Loyalty Programs, Marketing investments and Technology. Learn from the leading leading Consulting and Technology firms IBM iX and Salesforce how this can be accomplished with the use of Gen AI and state-of-the-art intelligent data handling.