Measure and Understand the Impact of Your Supply Signals with Signal IQ
MC 7B
Masterclass
Information
How are the signals on your supply working for you? In this session, learn about a first-of-its-kind measurement tool, Signal IQ, and how Amazon Publisher Services empowers publishers to analyze their bidstream signals. The discussion will dive deep into the ways APS publishers utilize Connections Marketplace to gain transparency through SIQ reporting to optimize their addressability strategy.
Session Language
English
Topics
Adtech
Stages
All SessionsMC 7B