Turn Digital Analytics from a Cost Center into a Profit Center

In today’s digital world, analytics are key to the success of almost any organisation. But even after many years of collecting digital experience data from users of websites and mobile apps, most organisations treat analytics like a cost center. Leading organisations understand that data and analytics is an investment in growing their business and should be treated as a profit center. In this session, Adam Greco, who has over 20 years experience in advising analytics teams, will explain how to transition your analytics team from being a cost center to a profit center.