See the future, by looking at today

A decade ago, the promise of social media held so much hope. But somewhere in its adolescence, things began to feel off. It felt like an inauthentic version of our lives, rather than a source of genuine connection.
From the very beginning, Snapchat was built differently from traditional social media. At the time, people thought we were crazy, but features like delete by default, Stories, Augmented Reality and a privacy by design approach turned out to be predictions of how the world would want to connect today. Join David Norris, European Head of Creative Strategy at Snap Inc., to explore how looking at today's innovations can actually offer a glimpse into the future normal.