How Digital Creativity drives Brand Success

Marketing decision-makers are looking closely at the growing importance of creative digital communication solutions in their marketing setup. In our panel, they describe how they are using digital communications to drive brand success and address all the key questions that arise when dealing with digital communications as part of their overall marketing activities. Topics such as AI usage to increase effectiveness and efficiency, the growing importance of social networking with digital cultures and communities, and digital applications, including immersive solutions, will be highlighted. The aim is to assess the value contribution of digital creativity and provide valuable insights into how digital creativity can be used to drive brand success.