From Clicks to Bricks: Loyalty Programs as the Catalyst for Omnichannel Insights

In today's dynamic retail landscape, loyalty cards are far more than just a means of customer retention. Providing in-depth insights into customers' shopping behavior, they open up new avenues for promotions. In Europe, where competition in the retail sector is particularly intense, the importance of loyalty programs is often underestimated.

The ability to analyze behavior both online and in-store is invaluable leading not just to a seamless customer journey but also retail media campaigns that can be analyzed and adjusted in real time. This flexibility makes it possible to react quickly to changes in customer behavior and continuously optimize the efficiency of campaigns.

To encourage open discourse in the panels, we ensure a balance of players in the audience. Registration is required at: https://FromClickstoBricks.eventbrite.co.uk.

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