How to scale and optimize your content supply chain

Marketers are consistently under pressure to create more content (and faster!). Having a well-oiled content supply chain (from production to delivery to optimization) is key to being able to get quality content to market quickly, and in front of the right audience at the right time. In this session, you'll learn:

• What a content supply chain should look like
• The importance of integration of both teams and technology
• A framework for how to build your content supply chain