Programmatic Advertising in Europe: 10 Years of Trends, Attitudes and Growth Drivers

Hot off the press and revealed exclusively at DMEXCO, join this session to discover the latest insights on the development of programmatic advertising across Europe. Now in its 10th year, IAB Europe's annual industry benchmark survey, Attitudes to Programmatic , unveils the newest buy-side and sell-side drivers, barriers and strategies. The 2024 key findings will be presented and then discussed by a panel of European industry leaders, highlighting key programmatic statistics and how the digital advertising industry's attitudes towards programmatic advertising have evolved over the past decade.