How to open the data treasure: Understanding your clients' 1st-Party data for privacy-safe, personalized media campaigns

With increasing regulatory requirements and privacy concerns from consumers, the use of clients' 1st Party Data in media activation is a topic of increasing importance. In this masterclass, the full pathway towards understanding and activating these data sources will be presented, from data discovery to audience identification to eventual activation in cross-channel media campaigns. Via illustrative examples across a number of industries, critical themes and best practices for privacy-safe first-party data activation will be demonstrated.