Elevate Your Marketing Insights with Web Analytics and ID-Graphs for Data-Driven Strategies

Elevate Your Marketing Insights with Web Analytics and ID-Graphs for Data-Driven Strategies

MC 6A
Masterclass

Information

Enhance your marketing strategies with the power of ID-Graphs in this insightful session for data-driven marketers.
Key Takeaways include:

  • Cross-Domain / Cross-Device Analytics : Learn how to connect and analyse data across domains, touchpoints, and devices.

  • Personalised Customer Journeys: Apply ID-Graph-based insights to craft and optimise personalised customer journeys.

  • Optimise Attribution & Predictive Insights: Improve multi-touch attribution models and leverage predictive metrics to refine audience targeting and marketing efforts.

  • Monetize Your Data: Explore how to effectively monetize your data using unique identifiers (UTIQ).

Session Language
English
Topics
Digital TransformationAdtechPost Cookie
Stages
All SessionsMC 6A
Teavaro GmbH Hall 6.1 T007Teavaro is the leading European company for marketing identity solutions with offices in London, Cologne and Madrid. We assist you in building your first-party identity graph to increase conversion rates, optimise media efficiency, and improve attribution. Additionally, the graph helps to create a compliant people-centric consent experience. We help you to build your firtst-party ID graph in real time: deterministic, cross-device, cross-domain. We provide a platform and expertise to create and manage a dynamic real-time identity graph using reliable digital identification methods. This graph will become a valuable corporate asset under your full control. Identity resolution boosts onsite personalisation, behavioural direct marketing, and paid media optimisation in closed ecosystems and the open web. Our platform supports the activation of customer and campaign data in all own (onsite, e-mail, SMS, app and web push) and paid (display, video, social, search, retail media) digital channels. Our specialty is to combine customer, transactional and behavioural data from apps and websites in real-time for marketing and service use cases. Examples include personalised trigger messages, from engaging incomplete digital sales or customer product interest to AI-supported predictions of purchasing behaviour. Based on our identification solution, these models can also be used if you own different domains (e.g. different brands) or customers do not actively identify themselves (e.g. via a login). Teavaro helps you to truly connect with your customers based on trust and responsible digital marketing. Data security and privacy by design are core to our platform, which can be easily integrated into your existing MarTech stack. We stand for thought leadership combined with know-how and practical implementation experience. For our customers that means successful outcomes and accelerated benefits. Our enterprise-grade platform processes more than 10 billion transactions a month, with an average online processing time below 15 milliseconds. We have been employed and trusted by some of Europe’s largest brands since 2014. We focus on helping you create real business outcomes beyond the simple provision of a software solution. We are specialist in ID-Management and the technological long-term partner of Utiq. We are trusted by large multinational companies across Europe, like Deutsche Telekom, Vodafone, Telefonica, Utiq, Sainsbury's group, Orange, Bouygues Telecom, between others.

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