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To complete your registration in the DMEXCO Community and get full access to the platform, we ask you to agree to the <a href="https://media.koelnmesse.io/koelnmesse/redaktionell/koelnmesse/download_3/pdf_27/digital-platform/terms-of-use-365-platform.pdf" target="_blank">Platform Terms of Use</a>.

To complete your registration in the DMEXCO Community and get full access to the platform, we ask you to agree to the <a href="https://media.koelnmesse.io/koelnmesse/redaktionell/koelnmesse/download_3/pdf_27/digital-platform/terms-of-use-365-community.pdf" target="_blank">Comunity Terms of Use</a>.

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DMEXCO 2024

I agree that my data (name, address, email, title, company, phone number, position, interests, know-how, company size, industry and interaction data (depending on the type of interaction: number of views, viewed products, documents and ads, time of first/last view, of bookmarking or scanning; for conference content: date of registration, begin of visit, begin and end of watching, and session feedback (score, comment)) may be shared with exhibitors whose company or conference content I have engaged with in order to provide me with promotional information about the products and services they offer. A withdrawal with effect for the future is possible by sending an e-mail to datenschutz-km@koelnmesse.de.

I consent to Bundesverband Digitale Wirtschaft (BVDW) e.V. und BVDW Services GmbH using my e-mail address to send me information on the association’s professional events and other offers (e.g. white papers, trend reports). I agree to the analysis by measurement, storage and evaluation of aggregated opening rates and click rates for the purpose of improving future information offers. I can revoke my consent at any time without giving reasons with effect for the future, e.g. via the link at the end of each e-mail. (Further information can be found at <a href="https://www.bvdw.org/der-bvdw/data-protection-dmexco/" target="_blank">https://www.bvdw.org/der-bvdw/data-protection-dmexco/</a>)

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GenAI im Marketing: Zwischen Prozessverbesserung und neuen Geschäftsmodellen- was kann die Technologie in Unternehmen wirklich verändern?

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