Phygital Design-to-Production Process with your Digital Twin

Phygital Design-to-Production Process with your Digital Twin

w3.vision / Tech Stage
Lecture

Information

BEAWEAR is a groundbreaking software technology that simplifies the creation of 3D body scans at home using any camera-equipped device. It bridges the gap between online shopping and the physical home, enabling customers to generate Digital Twins - digital representations of themselves with anonymized facial features.

With Digital Twins, customers can virtually try on clothes, gaining a realistic understanding of fit and appearance. This interactive experience merges the physical and digital worlds, captivating customers, prolonging their time on the online store, and enhancing overall satisfaction.

Brands that embrace Digital Twin technology gain a competitive edge, as the global market for Digital Twins is projected to grow at an annual rate of 61.3% until 2028.

Digital Twins not only replace physical models and sample fittings for customers but also revolutionize the development and production of new collections. They enable innovative production processes, such as micro-factories, facilitating small-batch and on-demand production. This transformative approach aligns with upcoming EU regulations, tracks CO2 emissions, and demonstrates significant waste reduction.

In summary, BEAWEAR's software technology simplifies 3D body scans at home, creating Digital Twins that allow customers to virtually try on clothes. This immersive experience enhances the online shopping journey, giving brands a competitive edge. Digital Twins also revolutionize production processes, enabling small-batch and on-demand production while promoting sustainability. With the projected growth of the global Digital Twins market, this software technology is poised to shape the future of the fashion industry.

Session Language
English
Topics
Digital TransformationMobile & App EconomyVR / AR / XR
Stages
All Sessionsw3.vision / Tech Stage
DIGITAL FASHION – The Phygital NetworkDigital FashionDIGITAL FASHION – THE PHYGITAL NETWORK is a new platform at this year's DMEXCO (September 20/21) that addresses both the rapidly growing market for purely digital clothing and the booming market for digital solutions for the development, manufacture and sale of physical clothing offers a forum. According to McKinsey estimates, the digital fashion market could develop a potential of 2 trillion dollars in the next seven years. As an evaluation by Stanford University shows, Nike, for example, has already turned over 1.3 billion dollars with digital fashion, almost 200 million of which through the sale of NFTs alone. But even that is just the tip of the iceberg, which can be seen from afar. Because these figures only refer to phenomena in which the fashionable end product is virtual. However, the market for digital solutions for developing and manufacturing physical clothing is much larger. The perception of the real is already being replaced by digital simulations along the entire value chain in order to reduce costs, save time and preserve physical resources. Where there were only isolated solutions a few years ago, today there is a continuous process chain from the virtual weaving of virtual fabrics with virtually spun yarns to the virtual photography of virtual clothing on virtual models. German Fashion Institute DMI and Koelnmesse have therefore jointly created the business event "DIGITAL FASHION - The Phygital Network", which will deal intensively with digitization in the fashion industry. The core target group of the new event are all professionals involved in the digital value chain of the fashion industry. The first edition of DIGITAL FASHION will take place at the Cologne exhibition center as part of DMEXCO 2023 on September 21 and offers a specialist conference, master classes and an expo in which selected best practice examples from the digital fashion industry will be shown. DMI is thus continuing its successful conference trade fair "Re'aD Summit", which the international fashion think tank has organized for professionals from the fashion and creative industries until 2022. Since September 2009, Koelnmesse has been organizing the DMEXCO – Digital Marketing Exposition & Conference – at the Cologne Exhibition Center every year, where exhibiting companies and partners present themselves both at their own stands and in an extensive conference program. With around 40,000 visitors and 560 partner companies, DMEXCO is Europe's leading digital marketing & tech event.

Registered attendees

Flora Zangue
Flora Zangue
3D Fashion ExpertHohenstein Laboratories
Sergey Troshkov
Sergey Troshkov
head of salesAR-GO lab Oy

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