How retail media networks can boost revenue and promote sustainability

This session will focus on the state of retail media and the untapped value of ad-filtering users in boosting revenue while also promoting sustainability

You will learn about:

• How Acceptable Ads offers retailers incremental ad revenue by monetizing ad-filtering users (who have proven higher-purchase intent and higher-conversion rates)

• What specifically differentiates ad-filtering users from ad-blocking users and how to best meet their needs  

• How Acceptable Ads' use of low-CO2 impact formats and supply-path optimization, combined with the proven effectiveness of low-clutter ad environments, generates better brand awareness and recall with less environmental impact.