Expanding the Retail Media Revolution: The Offsite Future of Retail Media

When retailers began selling sponsored ads on their sites, little did they know they were leading a digital revolution that’s now spreading across the open internet and even into physical stores. Not only did retail media make retailers the new media moguls, it changed the way they worked with brands, publishers, and partners to engage consumers across all shoppable moments.  

This discussion will delve into the expanding retail media revolution and explore the fascinating shift to offsite — and offline — advertising, and the long-awaited, closed-loop measurement opportunities both bring to the table.