The future of agencies and brands relies on the strength of their technology stack.

The future of agencies and brands relies on the strength of their technology stack.

MC 8A
Masterclass

Information

Consumer brands and agencies are experiencing a massive shift as AI and IA (Intelligent Automation) are becoming essential to compete in the global market. Brands are bringing agency work in house, and agencies are scrambling to offer the tech that brands want. Creative Automation is a key player in the stack to deliver digital and print promotions at market speed. Intelligent Creative Automation (ICA) improves every-day work, by reducing repetitive tasks while yielding some massive reduced operational costs, and making teams happier by spending more time doing creative work that leads to better omni-channel customer experiences.

 

Marketing and creative employees of the future will choose to work at agencies and brands based on the technology and tools they’ll get to work with – fully understanding how efficiencies drive results. They’ll also bring knowledge and skills to the table too, and expect it. What’s your IA strategy for the future?

 

Learn: 

  • How agencies and brands are combining platforms to deliver promotions at hyper-speed 
  • How Intelligent Creative Automation (ICA) is a crucial player
  • The ROI to expect from graphic production software
  • Insights on hiring challenges of the future

Attendees will get access to two important white papers: 

  • The Market Shift for Agencies Serving Retail Brands, Kevin Goeminne, CEO CHILI publish 
  • The Agency Workforce 2023: Automation and AI Will Reshape Media and Creative Agencies. Jay Pattisall & J.P Gownder from FORRESTER

Enter a drawing for free tickets to our annual Creative Automation User Event, hosted by CHILI publish in Brussels on November 22-23!

Session Language
English
Topics
Agencies & AdvertisingCreativity & DesignDigital Transformation
Stages
All SessionsMC 8A

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