In today’s demanding market, brands are judged primarily on the overall customer experience they deliver. Brands need to demonstrate a level of empathy, to create healthy long term customer relationships. Providing consistent, contextual, and personalized experiences that treat customers as unique individuals without overreaching is the only way to succeed.
In this session, marketing & data leaders will hear how companies such as Bank of Ireland are leaving traditional campaigns behind in favor of artificial intelligence backed customer engagement to connect and make sense of data, helping them understand their clients better and create more empathetic, dynamic conversations.