It’s so much more than just checkout - how payment technology impacts the whole customer journey

Long considered an afterthought, payments technology has evolved into a major factor for retailers looking to stay on top of consumer trends. With customers expecting to make purchases seamlessly and without friction anywhere and anytime, it’s often checkout technology that makes or breaks a successful purchase. From the moment of discovery to the end of the funnel, getting payment technology right means understanding and mastering the modern customer journey.