Move fast without breaking things: outsourcing ecommerce innovation through the affiliate channel

Move fast without breaking things: outsourcing ecommerce innovation through the affiliate channel

Thursday, March 10, 2022 1:30 PM to 2:00 PM · 30 min. (Europe/London)
Marketing Masterclass
Ad TechAffiliate marketingMarketing

Information

Ad tech is moving at a faster pace and with increasing complexity than ever before. For publishers and brands, the ability to keep up to date with all the latest developments often means taking huge risks; investing capital into new tech, re-skilling current staff, or acquiring solutions to stay one step ahead. But thanks to an influx of new technology partners into the affiliate channel, businesses can access cutting-edge marketing solutions on a risk-free performance basis without resource-intensive integrations. By outsourcing innovation to experts in their field, the affiliate channel can supply advertisers and publishers with the ad tech they need, on demand.


In this session we'll look to identify what's driving this new trend within the affiliate channel, highlight some examples of businesses taking advantage of these solutions, and what it could mean for the future of the wider industry.

AwinStand 342With twenty years of experience, our network offers a global community of people, technology and business intelligence insights. No matter what type of partner, level of service, or tools your business needs, Awin provides solutions to drive sustainable growth. Part of the Axel Springer and United Internet Groups, with ShareASale and Commission Factory, Awin’s global affiliate network is powered by 15 offices worldwide, over 1,200 employees, 241,000 contributing publishers and 21,200 advertisers. Connecting businesses with customers around the world across the retail, telecommunications, travel and finance verticals, Awin generated £12 billion in revenue for its advertisers and £920 million for its publishers in the last financial year.

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