Giving Gamers more rewarding Ways to p(l)ay (Presented by Xsolla)
-All-
Information
The gaming industry has always been focused on making the most exciting games possible, embracing the latest technologies, and encouraging gamers to play more. The payment experience in gaming should support these goals. With the rise of microtransactions, subscriptions, emerging digital assets, and more, payments in gaming are everywhere and growing.
In this talk, Chris Lamorte, Senior Director at Mastercard and Berkley Egenes, CMO at Xsolla, will discuss the challenges gamers face with in-game payments and how next-generation payment technologies and loyalty solutions will make the experience seamless, secure, and rewarding.
Target Audiences
Video game developers & publishers, indies, CEO, COO, CTO, CRO
Experience Level
Intermediate
Key Take Aways
Challenges & Opportunities for in-game purchases from gamers perspectives.
Instant connection & usage of loyalty reward program:
Help to expanding reach, boosting conversations, drive brand loyalty
Session Type
Talk
