Achieving agility and speed to market in beauty with digital packaging management

On-demand content will be available next week.

Joanna will talk to the key trends and needs in the beauty, cosmetics and personal care products markets driving pressure on brands to perform. Managing the packaging process is often overlooked in NPD and yet can be a key area to secure innovation, agility and speed to market to capture market share. 

Joanna shares insight on the challenges, the typical brand packaging management situation today and how digital transformation of processes can solve these problems, showcasing examples from the beauty sector.