Delivery format as part of the packaging experience

On-demand content will be available next week.

When we think about Beauty products, the experience is paramount. From the brand, to the packaging, to the product, to the use occasion itself, how the consumer’s senses are engaged determines what kind of experience they’ll have. As we think about packaging for topical beauty products, there is an opportunity to bring forward more of these sensual interactions by thinking about the delivery format as part of the experience and leveraging new technologies in delivery format to enable more engaging interactions.