The rise of social commerce in cosmetics and personal care

The convergence of social media and e-commerce has accelerated rapidly. The best beauty and personal care brands are rising to the occasion by adapting to consumer needs, and investing in new channels, formats, and technologies to create a seamless social shopping experience. 

Join Elise Ngobi, Director of International Growth at DashHudson, for a look at how top brands leverage the power of content on the digital customer journey to reach and convert consumers in 2021.