Consumer validation: Trials and tribulations
Information
On-demand content will be available next week.
Cosmetic claims in the EU and UK must comply with the 6 common criteria provided in Regulation 655/2013, one of which is evidential support.
As a cosmetic brand owner, you must provide adequate substantiation for all advertising claims. How can you stretch your budget, keep compliant and stand out against your competition? Regulatory Advisor, Carys Smith, will quickly show you the way and reveal all the pitfalls in her exciting lecture on consumer validation.
Consumer trials provide you with the evidence you need to validate your claims as well as allowing you to gather essential marketing material, consumer opinions and testimonials. Learn how to make the most of each type of test to increase sales and avoid misleading advertising claims.
Right now, the global market is tightening regulations surrounding claims evidence and consumer are more aware than ever.
Are you ready for international success?
Learn more about:
- Choosing the appropriate study design and methodology
- Panel inclusion and exclusion
- Making the most of your data
- Successful case studies
