Achieving superior performance in sustainable formulations
Information
On-demand content will be available next week.
Consumers are increasingly aware of the environmental impacts resulting from individual purchasing decisions and demand for sustainable cosmetics continues to rise.
Achieving superior performance in sustainable formulations is extremely challenging for formulators. Formulating sustainable products first requires properly defining sustainability.
Personal care consumers often translate organic and natural labels as sustainable representations, while such claims can be challenged on multiple levels.
Industry leaders continue to collaborate in efforts to assist consumers in identifying defined sustainable product characteristics, from waste-free packaging to lowering overall carbon footprints.
Beauty providers are also keenly aware that sustainability claims credibility hinges not only on proper definition, but also on verifiability as ever-increasing consumer scrutiny is amplified in the social media age. Above all else, beauty consumers demand performance and any cosmetic marketed as sustainable must first provide desired consumer benefits.
This presentation will explore the range of sustainability definitions as well as options for verification of sustainability claims. Premium performing verified sustainable formulation examples will be presented, along with tangible benefits provided for both the environment and the consumer.
