In the shoes of the 2021 Clean Beauty consumer – why ingredients matter

On-demand content will be available next week.

Behind every great formulation is a set of carefully selected ingredients: from solid formats to the

preservation system of a product, care with ingredient choice is the driver for the dream formulation.

As the cosmetic and personal care worlds evolve, we regularly see progression and emergence of trends as well as shifting consumer needs. To address this, new formulations must synonymously be developed, to meet the needs of the modern consumer. It’s the ingredients contained in all cosmetic formulations that enable the format, the claims, and all the associated properties. 

Moreover, we see growing interest from consumers on the ingredient content behind personal care products. To meet evolving trends and address a more educated, ingredient-focused consumer, brands’ ingredient choices have become increasingly important.

In this talk, we dive into what Clean Beauty means to the modern consumer – think solid concentrate formats as a way of reducing water, plastic and packaging waste & preservative solutions that enable safe, natural formulations. 

We’ll also provide insights into the latest ingredients that enable such formulations.