Global Emerging Markets: Consumer centricity and digital transformation

Global Emerging Markets: Consumer centricity and digital transformation

Wednesday, September 18, 2024 10:00 AM to 10:40 AM · 40 min. (Africa/Abidjan)
Confectionery Live September 2024
Confectionery

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Fadi Abi-Nader, VP, One Demand, Global Emerging Markets, Mars Wrigley, discusses the challenges of reaching global emerging markets, creating products specialised for emerging markets and customer centricity.

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