Sir Kensington's 'The Food Fight' impact report

Sir Kensington's is aiming to become the Patagonia of the condiments world with 'The Food Fight' impact report. Eschewing traditional reporting creators, NYC based Unilever brand and premium condiments maker, Sir Kensington’s partnered with TCO London – after a successfully creating the global food culture brand Sandwich Magazine – to give their inaugural report a completely unique perspective and aesthetic. The Food Fight sees stats and data as the launchpad for original journalism that explores some of the biggest challenges we face when it comes to creating a more equal, sustainable world. Articles included an exploration into the merits of conscious capitalism, a manifesto in favour of (bio)diversity, a feature spotlighting the workers who make recycling possible – and more. In order to help Sir Kensington’s reach the widest possible audience – and speak to them in different ways, TCO London has taken traditional reporting and pushed it into new creative territory, leaning on the agency's 15 years experience in counternarratives and design. Over the course of 64 pages featuring world-class design, bespoke illustrations, documentary photography and a unique editorial lens, the magazine-style report outlines key focus areas for the business, as well as taking stock of wins and losses when it comes to achieving goals within them.