On Truth, Transparency & Storytelling in Sustainability
Information
Adam Woodward interviews Chloé Dysonn on how sustainability is going mainstream and with it a dearth of commitments, partnerships, ads and other activations. How can you tell what's genuine? What does good look like? And what are the changes we need to aspire to - in business and culture - to go beyond sustainability for a brighter, regenerative (bio)diverse future.
About Chloé Dyson, TCO
Chloé has worked in sustainability for 15 years to improve and measure the impact business has on people and nature. Starting out in finance, then covering many different sectors agency-side, Chloé has worked on end-to-end communication, learning and reporting projects that stimulate dialogue and action among: corporate change agents, subject matter experts, heads of businesses, investors, policy experts and community groups. Now exploring sustainability through a cultural lens at TCO, Chloé has seen how storytelling can be a powerful tool for change - combining creative design with original journalism to reach new audiences. She also actively campaigns for Stop Ecocide and used to co-run the League of Pragmatic Optimists.
About Adam Woodward, Digital Editor, Little White Lies
Adam Woodward is a journalist and editor who mostly writes about film and culture. He’s also a creative lead at TCO London.
