Before Attention: Why Many Brands Never Make the Shortlist with Lavinea Morris

This interview with Peggy and Lavinea will explore why many brands don’t make it onto the shortlist, not because they fail to capture attention, but because they’re not always eligible to receive it. In today’s algorithm-driven discovery, machines curate what gets seen before consumers ever engage.

We’ll look at how visibility now depends on legibility, how clearly systems can understand and verify a brand and why this shift is redefining performance marketing. Attention is no longer the starting point, but the outcome.