

AI as a Compounding Advantage: How Subscription Apps are Generating their way to Faster Growth
Thursday, April 23, 2026 11:30 AM to 12:10 PM · 40 min. (Europe/London)
Retention & Revenue Zone
Workshop
Subscription AppsAI
Information
Most subscription apps run one static web funnel and A/B test manually. The cycle from "we tried something" to "we know what works" takes weeks. Marcus Persson will share how his team uses AI to generate and test funnel variations on the web, creating a feedback loop where every conversion teaches the system what's working. Based on real patterns from subscription apps running web funnels, you'll get a practical framework for compressing experimentation cycles from weeks to days.
Speakers

Marcus Persson
Co-FounderZellify